Category Archives: Other stuff….

A well recommended site on the DPA


Another well recommended site, especially DPA related

Out-Law feed – another well recommended site (I’m probably bias on this one), but more people visit this site than the Lawyer, or Legal Week..

www.out-law.com

Hope you found this CRM tip useful, and all the best,

Simon

Simon McNidder

 

PS. Get 101 CRM Database hints, tips & help here: www.DatabaseFirstAid.com or www.CRMdatabaseHELP.com

 

CRM Blog tags: CRM databases, CRM advice, CRM news, eMail, Direct Mail, Mailshots, eMarketing, Digital Marketing, CRM data, marketing data strategies

 

Dilbert. Too close for comfort?


Saw this and thought of you…

Dilbert – light hearted office comic strip.  Close to the corporate bone.
www.dilbert.com

Hope you found useful, and all the best,
Simon

Simon McNidder  (CRM chap with 18 years hindsight to share at www.DatabaseFirstAid.com)

To get your own CRM Database hints delivered via email, go here: http://eepurl.com/lKoVL 

For more eMarketing, data and CRM (client, customer or contact relationship management) database information, go here:  www.databasefirstaid.com

Blog tags: CRM databases, CRM advice, CRM news, eMail, Direct Mail, Mailshots, eMarketing, Digital Marketing, CRM data, marketing data strategies

Is Facebook for you?


Saw this and thought of you.  To be fair, Facebook isn’t businessy like LinkedIn, but this website “is Facebook for me” is a handy 20 second checker for you…

http://www.IsFBforMe.com

Hope you found this CRM tip useful, and all the best,

Simon

Simon McNidder  (CRM chap with 18 years hindsight to share at http://www.DatabaseFirstAid.com)

To get your own CRM Database hints delivered via email, go here: http://eepurl.com/lKoVL 

For more eMarketing, data and CRM (client, customer or contact relationship management) database information, go here:  http://www.databasefirstaid.com

Blog tags: CRM databases, CRM advice, CRM news, eMail, Direct Mail, Mailshots, eMarketing, Digital Marketing, CRM data, marketing data strategies

Don’t plan your seminars on…..


Don’t plan events during conflicting events, or down time.

But this bunch might be able to help you plan your event around national events:

http://www.yearahead.co.uk/

(There are other suppliers)

Hope you found this CRM tip useful, and all the best,

Simon

 

Simon McNidder  (CRM chap with 18 years hindsight to share at www.DatabaseFirstAid.com)

 

To get your own CRM Database hints delivered via email, go here: http://eepurl.com/lKoVL  

For more eMarketing, data and CRM (client, customer or contact relationship management) database information, go here:  www.databasefirstaid.com

Blog tags: CRM databases, CRM advice, CRM news, eMail, Direct Mail, Mailshots, eMarketing, Digital Marketing, CRM data, marketing data strategies

CRM buzzwords (and meanings)


Don’t feel like a dunce when a ‘certain type’ spouts rubbish all day long because they swallowed a dictionary

Buzzwords

– B2B: ‘Business to Business’ marketing activity of your firm
– B2C: ‘Business to Consumer’ marketing activity of your firm
– Blacklist: Your email is on a list of ‘blocked emails’ – so your email won’t get through.  You need to be on a ‘whitelist’ (see ‘whitelist’).
– Blog: ‘Web Log’ – now generally a discussion forum on the internet
– Bottleneck: A ‘pinchpoint’ in your database / data administration…. where no matter what else you do – your project / database is only going to go as fast as this bit
– Branding: The full image of your service / company. For instance, the BMW car brand is ‘the ultimate driving machine’
– Campaign: The full project to send an email / mailing (from planning, sending, to follow-up)
– Cookie: the thing that a website puts on your PC to remember who you are. ‘Bad big Brother’ type thing, or a really useful that means you don’t have to keep re-typing passwords
– Cold Call: When you are called out of the blue by a salesperson
– Client Relationship Management: managing the relationships, and knowing what is happening to your client / contact / customer
– CRM: Client Relationship Management (or Customer Relationship Management)
– Cross-Selling: Selling other services / products to existing customers / clients
– De-duplication: Combining two or more records into one (also known as Merge Purge)
– Differentiation: What makes your service / product stand out from the crowded marketplace with all your competitors products
– Direct Marketing: the flash name for ‘mailing and emailing’ activity
– Domain: the suffix for your email address
– DPA: The Data Protection act, or often just ‘DP’
– eBusiness: Doing business / website type things on the internet
– eCommerce: Trading on the internet
– eMail Preference Service (ePS): A list of people who have registered their desire not to be sent emails – check it before you send your eMarketing
– eMarketing: sending marketing emails
– EPS: see eMail Preference Service
– Fax Preference Service (FPS): A list of people who have registered their desire not to be sent faxes – check it before you send faxes to these eMarketing
– FPS: see Fax Preference Service
– Junk mail: Anything your contacts don’t find useful – that arrived through the post. SPAM is the online version of junk mail
– Mail sort: If you use very large amounts of postal marketing, the royal mail will give you a discount if you batch your envelope packs by regions
– Mailing Fulfilment: the stuffing of the letters and flyers into envelopes and sending
– Mailing Preference Service (MPS): A list of people who have registered their desire not to be sent mailings – check it before you send material
– Merge Purge: Combining two or more records into one (also known as de-duplication)
– MPS: see Mailing Preference Service
– Outbound email: the emails you send FROM your company
– PAF: see Postal Address File
– Postal Address File: (PAF) A list of correct addresses (from the Royal Mail) which you can check you address details against
– Profiling: the information you hold about a contact – for instance – their job title and business interests allows you to build quick and accurate mailing lists
– SPAM: Anything your contacts don’t find useful – that arrived by email (also see JUNK MAIL)
– Telephone Preference Service (TPS): A list of people who have registered their desire not to be contacted by phone – check it before you call them
– Tele-Marketing: Doing you marketing activity by phone. Can also be referred to as ‘tele-research / tele-sales’
– TPS: see Telephone Preference Service
– Up-Selling: selling higher value (cost) services / products to existing customers / clients
– USP: Unique selling point – does your service / product have something unique about it that makes it better than your competition
– Warm Call: telesales when you are OK to call your targets – they may have asked you to call them, or you have pre-warned that you will call them in earlier communications
– Whitelist: This is where your sending email address is on the list of approved email addresses that your clients and prospects accept – the reverse of ‘blacklisting

 

Hope you found this CRM tip useful, and all the best,

Simon

 

Simon McNidder  (CRM chap with 18 years hindsight to share at www.DatabaseFirstAid.com)

 

To get your own CRM Database hints delivered via email, go here: http://eepurl.com/lKoVL  

For more eMarketing, data and CRM (client, customer or contact relationship management) database information, go here:  www.databasefirstaid.com

Blog tags: CRM databases, CRM advice, CRM news, eMail, Direct Mail, Mailshots, eMarketing, Digital Marketing, CRM data, marketing data strategies