eMail look and feel: Pictures or text


In one of my email CRM hints, I mentioned that the first thing a reader of your email communications needs to see.
 
And it isn’t going to be a white box with a red square in it.
 
That’ll just put them off.
 
And are your emails like this?
 
Do they have a lovely logo or image at the top of the email when you send them out?
 
Did you know they don’t always arrive like that?
 
Image your logo or picture as a white box.
 
Then design your email style around that horrific thought.
 
i.e. the first thing a reader needs to see is something interesting, and that may even be telling them what to do.
 
It’s not a blank white box, that’s for sure.

Hope you found this CRM tip useful.

 

All the best,

Simon

Simon McNidder

 

PS:  I also write a regular email CRM tips, tricks and a few secrets.  Get them here  http://www.databasefirstaid.com/crm_hints_tips_help.html

PPS:  On LinkedIn?  Like this blog?  Then you’ll like this group: “CRM databases in professional services”: http://www.linkedin.com/groups/?gid=2051556

 

 

CRM Blog tags: CRM databases, CRM advice, CRM news, eMail, Direct Mail, Mailshots, eMarketing, Digital Marketing, CRM data, marketing data strategies

 

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