In one of my email CRM hints, I mentioned that the first thing a reader of your email communications needs to see.
And it isn’t going to be a white box with a red square in it.
That’ll just put them off.
And are your emails like this?
Do they have a lovely logo or image at the top of the email when you send them out?
Did you know they don’t always arrive like that?
Image your logo or picture as a white box.
Then design your email style around that horrific thought.
i.e. the first thing a reader needs to see is something interesting, and that may even be telling them what to do.
It’s not a blank white box, that’s for sure.
Hope you found this CRM tip useful.
All the best,
PS: I also write a regular email CRM tips, tricks and a few secrets. Get them here http://www.databasefirstaid.com/crm_hints_tips_help.html
PPS: On LinkedIn? Like this blog? Then you’ll like this group: “CRM databases in professional services”: http://www.linkedin.com/groups/?gid=2051556
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