If you are starting to look for a new CRM system…. here are some major hints in how to save some of your budget.


If you are starting to look for a new CRM system…. here are some major hints in how to save some of your budget.

Find them out here….
 
If you aren’t planning on checking and enhancing your data,
use a spreadsheet instead
 
If all you are going to do is send mailings and emailings out to your contacts,
use a spreadsheet instead
 
If all you are going to do is log who is turning up to your events,
use a spreadsheet instead
 
If all you are going to do is have one person adding to, updating and seeing the information in the database, 
use a spreadsheet instead
 
Can you see where I’m going with this?
 
In fact, you only really need to spend your budget on a great big expensive database when you want to share information around your organisation and track historical and future activity with your contacts. 
 
And if you and your users are not planning on doing that, don’t waste your time and budget. 

 

Hope you found this CRM tip useful.

 

All the best,

Simon

Simon McNidder

 

PS:  I also write a regular email CRM tips, tricks and a few secrets.  Get them here  http://www.databasefirstaid.com/crm_hints_tips_help.html

PPS:  On LinkedIn?  Like this blog?  Then you’ll like this group: “CRM databases in professional services”: http://www.linkedin.com/groups/?gid=2051556

 

 

CRM Blog tags: CRM databases, CRM advice, CRM news, eMail, Direct Mail, Mailshots, eMarketing, Digital Marketing, CRM data, marketing data strategies

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